The Itzbeen is cleverly designed to clip to your diaper bag or your lampshade (the one place I won't lose it at), basically where ever you want to put it. It has a night light feature which comes in handy for night time feedings or medicating a sick kid. The Itzbeen has timers for tracking feedings, diaper change, naps and an extra timer for whatever you need. You can set each timer separately to alert you (like an alarm clock) if it has been more than ___ hours or mins since you last changed the baby or fed the baby, etc..
I was really impressed by how easy it was to use the Itzbeen. You really just push the button after you have completed a timer task and it was keep up with the time until you push it again. It has a clock on there so you can tell the actual time as well. My favorite feature is that at the bottom there is a switch that you can slide from left to right to keep up with which side you nursed on last. Then you can hit the feeding timer and you will also know how long it's been since baby had a meal. With Connor I carried around a notebook and a stopwatch. I'm sure I looked a little strange when nursing in public. I am so relieved to have found a product that will keep me from toting those items with me anymore, plus it was a pain during night time feedings. Bottom Line - for the price, the Itzbeen is a must have product for new moms and the perfect baby shower gift!
I tried to do a little demo video for you to see how it works: