What: Outlast Lipstain ($7)
Why: This delivers lightweight, non-sticky color to your lips that will last all day! Your lips look like they are naturally colored and they feel bare.
Wow: It uses water-based colorants to infuse color to the top of your lips and it even has softening/smoothing ingredients built in. It comes available in 10 gorgeous shades!
Thoughts: "This is so fun! It is just like a marker for your lips. The taste is so sweet that I can't help licking my lips but it really stays put! The application is a breeze and but then I have always been good at coloring in the lines." (Lauren)